Revolutionising your business.
We work with forward-thinking leaders to deliver sustainability, go-to-market, and communication strategies.
What we do
We work with you to unlock growth opportunities, generate customer trust, retention and advocacy, and to increase profitability.
We achieve this by optimising your brand and commercial strategy using sustainability, communications and go-to-market levers.
We offer services in three main areas:
Sustainability and impact
We work with clients in crafting and prioritising sustainability features aligned with their vision, client expectations, social and environmental impact, and financial goals. We emphasise the need to balance growth with positive societal and environmental outcomes.
and assessment
(firm, investment and product)
(firm, investment and product)
Go to market and branding
We specialise in developing comprehensive goto-market strategies tailored to your firm, portfolio, product or fund. By focusing on true value-add solutions, we help you navigate market complexities and seize opportunities for significant bottom-line impact.
and exit strategy
(firm, investment and product)
(firm, investment and product)
Sales & distribution optimisation
Strategic communications
We collaborate on communication strategies enhancing brand perception, impact, messaging, reputation management, stakeholder engagement, and visibility. Consistent messaging fosters growth, trust, and mitigates risks.
Strategic narrative development
Brand positioning and messaging
Investor relations narrative
editorial strategy
Ready to propel your business to new heights?
Contact us for a discovery call to discuss your vision, current challenges and ambitions.
1. Discover
We will understand and analyse client ambitions, material sustainability efforts across the firm, opportunities, risks and value gaps.
We consider our calls, your briefing, corporate documents, market and in-house intelligence to develop your bespoke solution.
2. Develop
We will develop the skeleton of the project and validate our proposed approach with you.
Through meetings with project decision makers, we will gain sign-off to the project goals and bespoke solution we will deliver to you.
3. Deliver
We will populate document with our recommended strategy.
We will collaborate with you to secure sign-off to the project and will hand-over all documents.
4. Roll-out & review
We understand that a strategy project can only unlock full value if it becomes integral part of your organisation’s routine.
We will work with you to agree a project roll-out timeline and tangible KPIs based on profit, purpose and risk management.
Unlocking tangible growth and sustainable value
50%
Value created through operations has surged from 18% in 1980s to 47% in 2010. In contrast, value created through financial engineering dwindled from 51% to 25%.
175%
Purpose-driven companies achieve 175% brand value growth over a period of 12 years when compared to 70% growth achieved by non-purpose driven companies.
20%
Companies with compelling narratives achieve 20% higher success rates in capital raising.
84%
84% CEOs believe innovation is critical to growth. In contrast, only 6% of CEOs are satisfied with their company’s innovation performance.
77%
77% of brands believe that their brand’s sustainability approaches drove customer loyalty and 63% have seen a revenue uptick.
73%
73% of global institutional investors considering ESG factors in their investment decisions.
Case studies
Discover how our hands-on experience across various functions, sectors, and geographies has enabled organisations to maximise client acquisition, develop disruptive solutions, maximise sale consideration, minimise transaction risk, and achieve a sustainable competitive edge.
INDUSTRY/GEOGRAPHY:
International organisation (non-for-profit) | Global
CHALLENGE:
Post-COVID-19, demand for standardised ESG reporting surged, with 86% of executives recognising its importance. Inconsistent measurement allowed for corporate ‘ESG lethargy’ and ‘greenwashing’.
SOLUTION:
In collaboration with the international organisation and a multidisciplinary team from numerous private companies we ignited an ESG reporting movement through education, awareness, and initiatives for global metric adoption. We provided a framework for ESG measurement and a "disclose or explain" approach to address implementation barriers that served companies across sectors and geographies.
OUR IMPACT:
Our strategic engagement garnered support from a coalition of 150 listed companies to adopt the recommended metrics. A global campaign, covered by Times Magazine and Financial Times, drove integration on sustainability reporting. A considerable number of the top 100 public companies by market capitalisation globally joined the effort, enhancing their ESG reporting and policies.
INDUSTRY/GEOGRAPHY:
Financial Services | Global
CHALLENGE:
An alternative asset manager owned by a FTSE 250 company faced challenges with an inconsistent go-to-market strategy, leading to missed opportunities with large institutional prospects and lower than expected internal engagement across multiple countries.
SOLUTION:
We developed a growth strategy focused on demand generation, cohesive branding, internal advocacy, and a strong ESG positioning, engaging stakeholders internationally, requiring meticulous project management, stakeholder management and a cost-effective execution.
OUR IMPACT:
One year post-strategy roll-out, the firm was named Fund Manager of the Year by Property Week. It secured a multimillion-pound investment for its new Article 9 fund and received increasing 5-star ratings from GRESB, highlighting industry leadership. High praise from UN PRI for strong ESG practices followed, while employee satisfaction with leadership communication doubled.
INDUSTRY/GEOGRAPHY:
Financial Services | UK
CHALLENGE:
A top S&P 100 global investment firm, sought to assess the appetite for ETFs in the UK market to diversify and increase market share within the wealth management segment. At the time, UK investment advisers and wealth managers were largely not advising their wealth clients on the ETF benefits and distinctions from tracker funds.
SOLUTION:
We conducted a two-stage research involving over 105 wealth managers, financial advisers, and private banks managing c. £4 trillion. The report's findings were pivotal in building momentum for ETFs in the UK, initiating a go-to-market strategy and campaign.
OUR IMPACT:
We fostered buy-in around ETFs within the UK Wealth Management community by providing a comprehensive analysis of challenges, competition, investor profiles, and opportunity gaps. Our efforts influenced the UK market, facilitating ETF growth and successful client entry. ETFs are projected to account for 24% of total fund assets by 2027, up from 17% in 2023.
INDUSTRY/GEOGRAPHY:
Consulting & Audit | Global
CHALLENGE:
A Big Four accounting and consulting firm aimed to elevate its asset management (including private equity) practice to a global strategic priority. Despite a multimillion-dollar investment by the board, and clear global directive, the firm's independent network required cohesive stakeholder engagement and go-to-market strategies.
SOLUTION:
Partnering with global leadership, we consulted stakeholders to define key products and establish a unified narrative. Emphasising client and industry needs, we crafted a flexible go-to-market playbook, defining five core areas and creating a comprehensive sales campaign playbook. Our international team provided strategic counsel, enhancing market share and aligning with ESG and Financial Services practices.
OUR IMPACT:
Our highly orchestrated global go-to-market strategy delivered double-digit revenue growth, exceeding board expectations, propelling client revenue to over $4 billion. The playbook's adoption across key countries garnered robust buy-in, establishing the firm as a leader in responsible finance and ESG. Furthermore, it catalysed significant growth in other prioritised advisory services.