Grow with true impact.

We interpret your vision into bolder, client-responsive and profitable sustainability, go-to-market, and communication strategies.

About us

True Value Creation is a growth advisory specialist.

With our expertise and relentless focus, you can navigate the challenges of today’s market, come up with disruptive solutions, gain a sustainable edge, and propel your business to new heights.

Our services are bespoke to the needs of each organisation. We partner with senior leaders on a confidential basis to assess their strategic vision, evaluate the opportunity gaps and to offer tangible value creation solutions.

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Our purpose

Our purpose is to revolutionise and humanise the way businesses grow and position their brands, through the implementation of well-defined go-to-market, sustainability and communications interventions.

Our Values


Placing clients at the center of everything, understanding their needs, and delivering tailored solutions that align with their vision and values.


Striving to make a meaningful difference in the world by helping clients achieve sustainable growth and positive societal impact.


Advocating for genuine narratives, offerings, and brands that resonate with clients and address emerging societal demands.


Cultivating an entrepreneurial spirit to inspire creativity, adaptability and bold decision-making, empowering clients to seize opportunities and navigate challenges with confidence.


Embracing innovative approaches to drive growth and create lasting impact in a rapidly evolving market.

Our expertise

Cross-border experience and collaboration in value creation, sustainability and go-to-market strategies

Michelle Sartorio is a growth adviser with over 20 years of international experience in strategy, sustainability, strategic communications, marketing, partnerships & innovation. She has established her reputation as a strategic counselor to some of the most innovative and influential organisations in the planet, across a broad range of topics including: corporate and product disruption, sustainability & impact strategy, ESG-led engagement programmes, value proposition, scaling-up positioning strategy, lead generation, investor relations, narrative building, public relations, partnerships and digital transformation.

Through her career, Michelle held leading positions and/or collaborated with projects with organisations such as: KPMG, The World Economic Forum, HSBC Global Asset Management, Legal & General Investment Management (LGIM), Brookfield Asset Management, Savills Investment Management, M&G, Portugal Telecom and Telecom Italia.

She is an advocate for Diversity, Equity, and Inclusion (DE&I) and is passionate about rethinking businesses and crafting strategies to drive long-term sustainable value and impact. Michelle often contributes to thought papers and speaks in industry events. She recently completed the Prince of Wales’s Business & Sustainability Programme at the University of Cambridge Institute for Sustainable Leadership, holds an MBA from Warwick Business School, a BA (hons) in Communications, and an Investment Management Certification (IMC), by the CFA UK.